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Fruitful on Purpose 2020

R&D Education and Training Services has been proudly providing high quality products and services to our clients since 2009.

We are passionate about people and bringing out the best in everyone. We also do what we love and we love what we do.

Read about our selection of programmes below and contact us today to learn more.


Available Programmes

Bringing out the best in everyone!

Since 2009 we have helped many children, youths, women and families bring out the best in themselves. We adopt the solution-focused approach in our Work-Life Skills programmes to help clients draw out their best abilities in a positive and safe learning environment.  We  believe that clients are the best experts of themselves and we keep doing what works rather than what does not.

What differentiates us from other businesses is our ability to truly connect with our customers, and provide the exceptional, compassionate service they deserve. Take a look below at the programs available, and don’t hesitate to reach out with questions.

Solution-Focused in Coaching

Coaching with CARE

Introducing Coaching with CARE (Client, Action, Relationships, Empathy) for all. 

We recognised that many are struggling on their own.  While some of us are mentally and emotionally resilient and able to make it on our own, there are also many of us out there who are willing to help make a difference in people’s lives. 

Types of Coaching available: Personal/Life, Relationship, Parenting/Family, Communication, Confidence, Retirement, Transition (job change, job loss, divorce, breakup, bereavement, stay-at-home parent, sandwich generation, empty-nester, care-givers for children or elderly), Career, Work-Life and Corporate Coaching.

Speak to one of our specialised coaches, you don’t have to do it alone. To book a session, use

Image by Joshua Ness


Empowering Children, Championing Youths

Life Skills Enrichment (MOE Approved)

  • Etiquette

  • Interview Skills

  • Communication Skills

  • Leadership

Elective Module (MOE Approved)

  • Grooming and Poise

  • Retail Sales

Advanced Elective Module (MOE Approved)

  • Marketing in Action

  • Introduction to Basic Health Skills

  • Ladies and Gentlemen in the Making

  • Fundamentals of Entrepreneurship

Inspiring Minds

  • Academic tutoring and study skills coaching


  • A hands-on entrepreneurship programme for students

Image by Jaime Lopes


Renew, Recharge and Rediscover

In-house Staff Training 

  • Brand Experience

  • Closing Sales 

  • Customer Care

  • Customer Recovery

  • Handling Difficult People

  • Motivating Staff for Results

  • Negotiation Techniques

  • New Staff Orientation Programme

  • Service Excellence

  • Team Dynamics and Bonding

Be Remarkable and Sparkle

  • Reviving passion and purpose at work

MILE (Making an Impact in the Lives of Everybody)

  • Corporate social responsibility programmes to go the extra MILE


Communities and Niche Groups

Each one, Reach one

Life Skills (PA Approved) programmes:

  • Bringing out the best in kids! (7 to 12 years old)

  • Look good, feel good, do great (Stage 1)

  • Look good, feel good, do great (Stage 2)

  • Look good, feel good, do great (Stage 3)

  • Empowering children, Championing youths

  • Personal branding and job seeking skills

Amazing Animals, Courageous Children

  • Initiatives that promote work towards helping animals and children around the world

Beautiful world, fragile world

  • Service-learning projects and consulting for schools, niche and community groups on making this world a better place for all

Bring a smile to every child – toy and book reading corner

  • Age-specific pre-loved toys and donated books to encourage more children to read through creative music and movement activities

Children's Race

Family and Relationships

Mothers on the Move

Being a working mother can really be pressurising and stressful.  While balancing work-life and family-life without breaks in-between, we bring vibrancy and energy to mothers on how to be the best that they can be in any situation through a solution-focused approach. We organize coaching, workshops, group discussions and get-togethers to share personal experiences and best practices "by mothers for mothers" in the most practical and purposeful ways.

Personal Branding and Job Seeking Skills

  • Catered specifically for young, single, stay-at-home mothers and active women retirees with grown-up children who wish to enter the workforce again, start off a home-based business or have a change in career paths

Tender hearts, precious lives – every child is precious

  • A solution-focused brief therapy approach to equip children and youths with coping skills on age-specific challenges and to see things from a new perspective whenever situations appear beyond hope

Businesswomen Walking in Hallway

Seniors and Active Agers

Hands to work, Hearts to love

Project, Solution and Skill-based Consulting

  • An arena for individuals who wish to work with other professionals to provide solutions and ideas for consultation and implementation on societal and social issues.  This is a dynamic platform for people who wish to contribute to making the world a better place with their wealth of experience and expertise tested with time.  The driving force behind this initiative is to promote active ageing and that being older does make us bolder. If you are keen to be a part of this initiative, kindly drop me an email or phone call and let's get started.

Feeling Fabulous and 50 - you can always begin again

  • An initiative catered to men and women who are at the crossroads of their lives in order to live life fullest.  This coaching programme helps to jump-start and create "light bulbs" and “ah-ha moments” for participants to pursue their dreams and act on them. Whether pursuing another career, learning a new hobby or skill, doing something which they've never tried or taking better control of their health, this programme will definitely help participants renew, recharge and rediscover their life's purposes and take the first steps to begin again.

Smiling Businesswoman

Grooming, Etiquette, Manners
and Social Skills

Reflections Image and Etiquette Consulting

Looking great and feeling great about yourself are the fundamentals of motivation and confidence boosting.  When you are confident about yourself, you will naturally aspire to do well in life whether in school, at work or in various relationships.  You will also be able to handle negative situations, adapt to challenges and overcome obstacles better by being more positive about yourself.  Likewise, when you practise self-care and grooming, people will also have a good first impression of you!

Here are the on-going programmes:
(a) Discover Your Style
(b) Ageing Gracefully
(c) Kids Grooming
(d) Personal Image and Branding
(e) Big, Bold and Beautiful
(f) Interns and First Impressions
(g) Ladies and Gentlemen in the Making

Man Tying Shoelaces

Dylan's Heart

Remembering Dylan

A portion of proceeds from all products and services of R&D Education and Training Services will be used to help animals and children in remembrance of my late son, Dylan who passed away in 2006 from an irreversible heart condition. We hope that Dylan's kind heart will continue to live on and help those who need help most.

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Projects and Publications

20 Best Advice All Parents Want To Give To Their Teenager

Specially for Teenagers

Want a reading resource for conversation generation with your teenager?  This book serves as a great starting point for parents, teachers, youth workers, counsellors, coaches and practically anyone who enjoys interacting with young people. 

A simple to read 20 best tips gift for your precious teen and a great boost for adult readers, too. 

More similar titles coming soon.  

20 Best Advice All Parents Want To Give

Motivational Messages in a Snack Box

100 best snippets of encouragement for kids

In this book, I am sharing snippets of motivational messages to my young son by writing and placing them in his snack box. I have found this to be an effective "quiet voice" to encourage him when the going gets tough such as friendship, hard work, forgiveness, future planning, having hope and how to behave when we are misunderstood. 

After doing this for a period of time, I have picked out my 100 favourite ones to share with you so that you can use them to motivate and encourage your precious child and teenager, too.

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I love you mummy but why can't you stop using the phone?

A solution-focused approach to modern-day habits

Modern-day habits such as excessive screen-time can also affect parents.  Before, there is so much content on children over-using their digital devices and the harmful consequences of their prolonged use.  However, children aren’t the only ones who fall prey to this bad habit. 

This book helps to create more awareness on how the parent-child relationship can deteriorate from excessive screen-time use because of a “disengaging” parenting style.  It also provides a solution-focused approach on how to overcome and take small steps of progress by being aware, accepting responsibility for it and taking actions to replace the habit with a good one.

A great conversation generation for both parent and child, as well as all responsible adults such as teachers, counsellors, mentors and coaches who work closely with children, teenagers and their families.

I love you mummy but why can't you stop

Let It Go Parenting

Coaching Your Children To Success and Happiness

Parenting, one of the toughest jobs ever.  Having children doesn’t automatically make you “qualified” to be a good parent.  There must be tons of burning questions most parents have and often we are hounded by this question – are children a blessing or a curse?  

This book talks about how we need to align our perspectives, take a step back and see things differently.  So, what if our offspring doesn’t score an A in school?  Shouldn’t we focus on what really matters than just academic scores?  It is my greatest hope that with this book, we will begin to have more confidence in our children and coach them to success and happiness all the way to adulthood.

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Ladies and Gentlemen in the Making

Essential Grooming, Etiquette, Manners and Social Skills for All

Building a positive image can definitely be a great booster to your self-confidence.  It also helps to create and maintain your personal brand.  You’ll need to decide how you want others to perceive you, otherwise they’ll create their own perceptions of you which sometimes may not be the best idea.

Your personal branding must be consistent and authentic, however as you progress with life, you’ll continue to update and change your brand as well.  This book will help you recognize what makes you unique and to help you put it altogether.  Furthermore, a strong personal brand will definitely benefit you and allow you to be more confident and effective with others. 

This book is also a great self-starter for those who want a fundamental knowledge of grooming, etiquette, manners and social skills, an excellent gift for interns, new hires and people entering the workforce, as well as conversation generation for young people as part of character, leadership and relationship training.

Ladies and Gentlemen in the Making_Canva

Building Hope, Rebuilding Dreams

Lesson learned from the Circuit Breaker

The Covid-19 pandemic surprised the world in the beginning of 2020, catching many of us unaware and unprepared to deal with the sudden changes in lifestyle, family life and work practices.  Singapore’s response to the lockdown to help decrease the steep increasing numbers of infected Covid-19 patients implemented the gradual but necessary Circuit Breaker on 7 Apr 2020.  During this time, many locals and residents in Singapore were forced to work from home, study from home and to confine themselves at home to prevent further community spread of the virus. 

This book was a result of me hoping to remember what life was like for us during this pandemic.  Something that I can read about a few years later and vividly recall the memories of our “new normal” and Circuit Breaker lifestyle.  A book that even my kid’s kid and grandkids can read about, leaving a legacy for them to know that it is possible to overcome the seemingly impossible.

In this book, I have noted down some life’s lessons learned from this Circuit Breaker. It is also my hope that you will benefit from these reflections, thoughts and observations as I unfold them, suggesting some actions that you can take away that can be used meaningfully in both your personal and professional life.  A great conversation starter for classroom discussions and group workshops for character building, leadership development and understanding relationships.

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Empowering Children, Championing Youths

Grooming effective leaders and difference makers of tomorrow

Empowering children, Championing youths is a programme that reaches out to young people from the ages of 6 to 18.  It is based on the premise that it is never too early or late for someone to start making a difference for themselves and the world around us.  However, as young as their tender minds are,  they are only able to do so if only they knew how to and are equip with adequate skills, knowledge and attitudes.

Participants will also learn how to aspire to greater heights, begin to take action for their own successes and happiness, apply various approaches of problem-solving, critical thinking and solution-focused techniques to help them through the challenges they face through their course of life.

Empowering Children, Championing Youths_

About Us

We do what we love, we love what we do

R&D Education and Training Services was set-up by Josephine Ong who has had more than 27 years of private and public work experiences.  Realising her need for career flexibility and dynamism, and as a full-time working mother, Josephine decided that it was the right time to start living her dream - enjoying both success and significance in her life.  

Following the painful loss of her late twin son, Dylan and an unforeseen breast cancer scare, Josephine applies realistic and practical strategies as well as effectively shares real-life stories of success with her customers.

R&D Education and Training Services was started for that purpose - allowing people to see themselves in a positive light, building on their unique strengths and competencies while coping with day-to-day challenges at different life stages. 

Our focus is always on building an efficient and results-driven relationship. The theme for 2020 is "Fruitful on Purpose" and we are excited to bring more impactful and engaging programmes to all. 

Holding Phones


We are committed to exceeding your needs. Questions, comments or special requests? We’d love to hear from you, so don’t hesitate to reach out today.

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