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Fruitful on Purpose

R&D Education and Training Services has been proudly providing high quality products and services to our clients since 2009. What differentiates us from other businesses is our ability to truly connect with our customers, and provide the exceptional, compassionate service they deserve.  This year’s theme focuses on bringing meaning, drive and results in the lives of our clients.



Bringing out the best in everyone

R&D Education and Training Services was set-up by Josephine Ong who has had more than 25 years of private and public work experiences.  Realising her need for career flexibility and dynamism, and as a full-time working mother, Josephine decided that it was the right time to start living her dream - enjoying both success and significance in her life.  

Following the painful loss of her late twin son, Dylan and an unforeseen breast cancer scare, Josephine applies realistic and practical strategies as well as effectively shares real-life stories of success with her customers.

R&D Education and Training Services was started for that purpose - allowing people to see themselves in a positive light, building on their unique strengths and competencies while coping with day-to-day challenges at different life stages. 

Since 2009 we have helped many children, youths, women and families bring out the best in themselves. We adopt the solution-focused approach in our Life Skills and School-Family-Work Life programmes to help clients draw out their best abilities in a positive and safe learning environment. 

Our focus is always on building an efficient and results-driven relationship. The theme for 2020 is "Fruitful on Purpose" and we are excited to bring more impactful and engaging programmes to all. 

Get in touch today to learn more.


Projects and Publications

20 Best Advice All Parents Want To Give To Their Teenager

Jan 2020 - available on Amazon.com

Want a reading resource for conversation generation with your teenager?  This book serves as a great starting point for parents, teachers, youth workers, counsellors, coaches and practically anyone who enjoys interacting with young people. 

A simple to read 20 best tips gift for your precious teen and a great boost for adult readers, too. 

More similar titles coming soon.  

Motivational Messages in a Snack Box

Feb 2020 - available on Amazon.com

In this book, I am sharing snippets of motivational messages to my young son by writing and placing them in his snack box. I have found this to be an effective "quiet voice" to encourage him when the going gets tough such as friendship, hard work, forgiveness, future planning, having hope and how to behave when we are misunderstood. 

After doing this for a period of time, I have picked out my 100 favourite ones to share with you so that you can use them to motivate and encourage your precious child and teenager, too.

Solution-focused Coaching for All


Feeling stuck in the rut?  No clear direction or purpose?  Having communication issues with family and friends?  Not coping well in your studies?  Finding it hard to make friends in school?  Challenges in finances, health and decision making?

Solution-focused Coaching, a simple yet powerful tool based on Solution-focused Brief Therapy, has helped many to achieve both success and significance in their lives.

Just 45-min to 1-hour of your time to explore how Solution-focused Coaching can help “jumpstart” you to renewing, recharging and rediscovering your life’s purpose.  Schedule an appointment with us.

I love you mummy but why can't you stop using the phone? - A solution-focused approach to modern-day habits

Mar 2020 - available on Amazon.com

Modern-day habits such as excessive screen-time can also affect parents.  Before, there is so much content on children over-using their digital devices and the harmful consequences of their prolonged use.  However, children aren’t the only ones who fall prey to this bad habit. 

This book helps to create more awareness on how the parent-child relationship can deteriorate from excessive screen-time use because of a “disengaging” parenting style.  It also provides a solution-focused approach on how to overcome and take small steps of progress by being aware, accepting responsibility for it and taking actions to replace the habit with a good one.

A great conversation generation for both parent and child, as well as all responsible adults such as teachers, counsellors, mentors and coaches who work closely with children, teenagers and their families.

Solution-focused Coaching and Coaching Tool Kits


Customised Solution-focused Coaching and Coaching tool kits for various target groups – kids, teens, mums, interns and new hires, seniors and adults conducted in a safe and positive environment. 

Topics include life coaching, health coaching, career coaching, parenting coaching, work-life coaching, workplace coaching, communication and presentation coaching, interpersonal and personal coaching, image and etiquette coaching, social skills coaching, study skills coaching, relationship coaching and self-management coaching that are suitable for different life’s stages.

Contact josephine@rdeducationtraining.com for a complimentary first-time coaching session with us (either 30 min or 1 hour).



We do what we love and we love what we do!

We work with clients, providing extensive yet customised programmes and personalised coaching based largely on a solution-focused approach. Take a look below at the services we offer and get in touch to achieve immediate results.


Life Skills Enrichment (MOE Approved)

  • Etiquette

  • Interview Skills

  • Communication Skills

  • Leadership

Elective Module (MOE Approved)

  • Grooming and Poise

  • Retail Sales

Advanced Elective Module (MOE Approved)

  • Marketing in Action

  • Introduction to Basic Health Skills

  • Ladies and Gentlemen in the Making

  • Fundamentals of Entrepreneurship

Inspiring Minds Tutoring and Study Skills Coaching

  • Every student learns and develops differently. By igniting their key strengths, learning styles and guiding them through their weaknesses, we aim to bring out their best results.  Call us for more information on 1-to-1 home or small group tutoring for primary and secondary levels at all locations.

Spark-Get-Give - an entrepreneurship programme for students

  • This programme introduces students to explore entrepreneurship as a career option by providing hands-on know-how on brainstorming, conceptualising and implementing their creative ideas. Participants will learn how to develop products and services, promote and market their business, understand financial and economic concepts as well as align their own motives and competencies to manage an effective work team.


In-house Staff Training 

  • Brand Experience

  • Closing Sales 

  • Customer Care

  • Customer Recovery

  • Handling Difficult People

  • Motivating Staff for Results

  • Negotiation Techniques

  • New Staff Orientation Programme

  • Service Excellence

  • Team Dynamics and Bonding

Be Remarkable and Sparkle

  • Dragging your feet to work?  Finding excuses to skip work?  Feeling frustrated over watching others get ahead in their lives?  Having no dreams or goals in life?  Going through mundane daily activities like a robot? This programme equips participants with life coaching skills to discover and revive their passion and purpose through a solution-focused brief therapy approach.  1-to-1 consultations, small or larger group sessions can be arranged.

Each One, Reach One

  • This programme helps participants to go that extra MILE in “Making an Impact in the Lives of Everybody”.  We believe in power in the numbers and that everyone can make a difference. Consult us on how we can turn your company’s passion into a win-win plan while leaving footprints along the way.  


​Serving the community with quality and meaningful programmes (PA Approved) that will be available to as many as possible.  

They are:

  • Bringing out the best in kids! (7 to 12 years old)

  • Look good, feel good, do great (Stage 1)

  • Look good, feel good, do great (Stage 2)

  • Look good, feel good, do great (Stage 3)

  • Empowering children, Championing youths

  • Personal branding and job seeking skills


Looking great and feeling great about yourself are the fundamentals of motivation and confidence boosting.  When you are confident about yourself, you will naturally aspire to do well in life whether in school, at work or in various relationships.  You will also be able to handle negative situations, adapt to challenges and overcome obstacles better by being more positive about yourself.  Likewise, when you practise self-care and grooming, people will also have a good first impression of you!

Here are the on-going programmes:

(a) Discover Your Style

(b) Ageing Gracefully

(c) Kids Grooming

(d) Personal Image and Branding

(e) Big, Bold and Beautiful

(f) Interns and First Impressions

(g) Ladies and Gentlemen in the Making

(h) Reflections Image and Etiquette Consulting


Being a working mother can really be pressurising and stressful.  While balancing work-life and family-life without breaks in-between, we bring vibrancy and energy to mothers on how to be the best that they can be in any situation through a solution-focused approach. We organize coaching, workshops, group discussions and get-togethers to share personal experiences and best practices "by mothers for mothers" in the most practical and purposeful ways.

Renew, Recharge and Rediscover

·       An inspiring programme catered specifically for young, single, stay-at-home mothers and active women retirees with grown-up children who wish to enter the workforce again, start off a home-based business or have a change in career paths. Topics covered include (a) managing dreams, goals, strengths and competencies, (b) exploring career options and trends, (c) preparing an effective career portfolio, (d) getting ready for the job interview, and (e) workplace ethics and etiquette.  Consult us on customised coaching and training programmes for both groups and individuals.


Project, Solution and Skill-based Consulting

·       An arena for individuals who wish to work with other professionals to provide solutions and ideas for consultation and implementation on societal and social issues.  This is a dynamic platform for people who wish to contribute to making the world a better place with their wealth of experience and expertise tested with time.  The driving force behind this initiative is to promote active ageing and that being older does make us bolder. If you are keen to be a part of this initiative, kindly drop me an email or phone call and let's get started.

Feeling Fabulous and 50 - you can always begin again

·       An initiative catered to men and women who are at the crossroads of their lives in order to live life fullest.  This coaching programme helps to jump-start and create "light bulbs" and “ah-ha moments” for participants to pursue their dreams and act on them. Whether pursuing another career, learning a new hobby or skill, doing something which they've never tried or taking better control of their health, this programme will definitely help participants renew, recharge and rediscover their life's purposes and take the first steps to begin again.


Beautiful world, fragile world – you can do your part if only you start

  • From brainstorming, to planning and execution, we help schools, niche groups and companies to craft out projects to help make this world a better place for all and for the fauna and flora that we share the world with.  Some events organized in the past were "Chain for Change", "Veggie-delite" and "Save us. Don't eat us" while collaborating with not-for-profit groups that were fronted by students as part of their service learning journey.

Bring a smile to every child – toy and book reading corner

  • A toy and book reading corner outreach to encourage more children to read widely and regularly.  Combining strategies in story-telling, music and movement, we bring life to stories and promote creativity, imagination and expression among children.  We also encourage re-using pre-loved and donated books and toys that are age-specific and in good condition.  The basis for this initiative is because we believe that "Leaders are Readers".

Tender hearts, precious lives – every child is precious

  • A solution-focused brief therapy approach to equip children and youths with coping skills on age-specific challenges such as school life, academic demands, time management, relationship issues, family problems, financial difficulties, career planning and future goals, handling rejections and hurt, overcoming grief and setbacks, as well as learning to love yourself.  This programme was designed to help young people find solutions and see things from a new perspective whenever situations appear beyond hope.


Dylan's Heart

Remembering Dylan

A portion of proceeds from all products and services of R&D Education and Training Services will be used to help animals and children in remembrance of my late son, Dylan who passed away in 2006 from an irreversible heart condition.  With the title "AMAZING ANIMALS, COURAGEOUS CHILDREN", we hope that Dylan's kind heart will continue to live on and help those who need help most.                                         

    - Josephine Ong


Contact Me

We are committed to exceeding your needs. Questions, comments or special requests? We’d love to hear from you, so don’t hesitate to reach out today.


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